SEO is important because Google search and other forms of searching for business is not only the norm, but it will continue to be the easiest way people seek out new services and businesses.
It might not be through typing it out eventually (searching on voice is obviously very normal with Siri and other voice services), but “searching” is a natural extension of the human spirit, and people want to find things that are valuable when they search.
So to optimize your exposure to that human spirit — to that desire that is innate within people who want something valuable — is a major piece to your organization’s puzzle for success and fulfillment as people and workers.
