Branding is important.
Branding provides you with the ability to make an impression on your target audience — the people you want to sell your services to, the people you want to help. If you don’t know how to brand yourself and communicate a strategized identity, based on your values and approach, then you might be failing to communicate all that you have to offer to prospective clients, and can be missing out on fulfilling the potential of your business or organization.
So what is branding?
To me, branding is a process. It is a strategy that you develop, where you figure out how you can concisely and cleanly convey to audiences what you’re all about and how you can help them. Essentially, what is your mission and why is it important — and furthermore, how you do effectively let people know that?
If you’re a cupcake shop, and people don’t know how passionate you are about making cupcakes, or that you got into it because of a tradition in your family, or because you care about making people’s day, then not only are you failing to communicate key *human* aspects about your business that others can relate to — but you’re also failing to simply differentiate yourself as a company or person, and so people can simply fail to notice you by and large.
But branding isn’t just saying something explicitly — it’s communicating emotion and facilitating understanding through design and messaging.
Maybe your website is empty, lacks content or character, which is poor messaging.
Maybe you have a logo but it doesn’t match the personality of your team or your mission, and so when people see it, they get the wrong impression and if they invest in you and had different expectations, maybe they drop out because it just didn’t feel right — that’s the value of a strong and accurate logo.
Branding is an enterprise of trust — it’s the ability to create a real perception of consistency and congruence, both in presentation and in service — that demonstrates that you’re the real deal.
That you talk the talk and walk the walk.
That your logo and slogan match your messaging and story, that your stated mission is backed up by your actions.
It’s the full monty — it showing that you’re on top of things and that people can count on you to do what you say you can do.
If you want people to invest in you over the long haul, then branding is paramount.
Appreciate your time, thanks —
