Within your mission should be your passion for your client’s vision and ultimate success.
This will be felt in your actions, the way you relate to them and the decisions you consult them on.
It will foster trust, and it will also cultivate your ability to deliver the best product or service possible.
For some people and companies, this is a natural extension of their work — they are passionate about their craft, and so their clients’ success is an extension of that passion. But not all are that lucky.
If you are someone with a business that you are obligated to, but not necessarily passionate about, then you have to realize that the more you commit yourself to serving your clients and helping them — regardless of your interest in the actual work you’re doing — the more your passion for their success and what they are seeking to achieve will emerge and eventually take over.
It may take more time, but if you try and see your work as helping people (as opposed to the tangible industry you are in), then you will gain tremendous reward from it and eventually find a passion within it.
